Frenzy, the Paris-based production company founded by Elsa Rakotoson in 2009, brought us on to lead a full-scale revamp of its communication strategy. The goal reposition a fast-evolving studio with a sharper narrative and a bold digital presence. The result is a complete transformation: spanning four new websites frenzyparis.global, frenzyparis.com, frenzyimage.com, and frenzyfilms.tv, a new tone of voice, a refreshed visual and motion identity, and an elevated content and social strategy.

Once focused on advertising and music videos, Frenzy had grown into a wider creative network. But its brand had yet to reflect that scale. We redefined its positioning to clarify the offer, reinforce its authority, and make it stand out in a competitive space. At the core of this strategy a cohesive brand experience structured around three distinct yet connected divisions Frenzy Paris, Frenzy Image, and Frenzy Films. Each platform was designed with its own focus, while frenzyparis.global acts as a central editorial hub tying them together under one clear, future-facing identity.